Kristin Juszczyk spent years supporting her husband Kyle Juszczyk through his NFL career with the San Francisco 49ers. In her free time, Juszczyk would make fan apparel as a hobby, sewing stylish puffer jackets for cold NFL stadiums.
Over the past two years, Juszczyk has turned that hobby into a career of her own. After going viral multiple times for her own jackets and vests and ones she made for fellow NFL partners like Simone Biles and Taylor Swift, she convinced Emma Grede, the Skims and Good American exec, to help her turn it into a true business. She’s now the founder of the brand Off Season, which launched in early 2025.
“Now I have no off season,” Juszczyk says. “It’s such a joy to be able to wake up every day and to have a team of my own too. I’ve always kind of been envious of my husband, being able to be a part of a team, because I always grew up being on a team. Now my Off Season team is like a team of our own.”
Off Season has been experimenting to find out answers to questions around the ongoing convergence of sports and fashion. Does the fashion-minded sports fan shop this kind of apparel year-round, or just with her team’s season? (“We’re still testing that out,” she says.) What’s the right price point for apparel with team logos on it? (Off Season is more of a fashion brand that typical sports merch, and pieces often run above $100.) How do you manage unpredictable demand that will be based on whether a team is winning or not? (Off Season quickly sold out of most Knicks styles during their championship run.) What’s the identity of a brand that’s all about other brands—in this case sports teams?
