It was not the Beckham World Cup opener we expected. This time, it was Brooklyn not David kicking off.

Having explosively claimed his parents’ obsession with Brand Beckham had turned his life, and relationships, into a photo-opportunity, the Beckham’s eldest son seemed to capitalise on the row with an advert for a food delivery service joking he was watching the World Cup at home.

The advertisements weren’t just controversial but are said to have left his famous parents “devastated and inconsolable”. Still, they rallied. The World Cup in the end proving Brooklyn’s point almost too well.

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Whatever Brooklyn’s food delivery deal earned him it’s small change compared to the estimated £19m pay cheque that David Beckham is said to be earning from the World Cup this summer – with endorsements from Pepsi, McDonald’s, Adidas, Home Depot, Bank of America, Stella Artois, Verizon and Lay’s – on top of his Inter Miami stake and a net worth that’s just passed £1bn.