Rising temperatures boost Türkiye’s sunscreen market
AFP photo.
Driven by rising global temperatures and a growing culture of year-round skin protection, Türkiye’s sunscreen market is projected to reach up to $66 million by the end of the year, according to industry representatives.
The double-digit growth in sun care is outpacing the broader Turkish cosmetics industry, which has grown to a total size of $3.3 billion. Industry experts attribute the shift to heightened awareness of ultraviolet (UV) ray damage, the integration of Sun Protection Factor (SPF) products into daily skincare routines and a surge in online shopping.
“The sunscreen products market in Türkiye, which reached nearly $60 million in 2024, is expected to touch between $62 million and $66 million by the end of 2026,” said Ahmet Pura, president of the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) Cosmetics and Cleaning Products Industry Council.
