If you've ever opened your inbox to find seven near-identical "Hey {first_name}, loved your work at {company}!" emails, you already know the old outbound playbook is broken.
Spray-and-pray was never clever — it was just cheap. Send enough mail merges and someone replies. But that game is over. Inboxes got smarter, spam filters got meaner, and buyers got numb.
This is where AI actually earns its keep, and it's the problem space we've been living in while building ReachIQ. So let me skip the marketing gloss and talk about the tech.
Personalization isn't a template — it's a retrieval problem
The naive way to "personalize with AI" is to shove a prompt like "write a cold email to this person" at an LLM and ship whatever comes out. That gives you confident, fluent, generic garbage. Hallucinated compliments. Made-up mutual connections.
