Spain’s government is investing €6.4 million ($7.3 million) in newly established Canary Islands animation company Amuse Labs, accelerating the archipelago’s push to become a global base for children’s IP.
The deal, structured through state-backed technology investment vehicle SETT, brings together $15.1 million in public and private capital. SETT will hold a 48% stake, while Amuse Studios will become Amuse Labs’ second-largest shareholder.
The operation is expected to underpin animation projects valued at up to $22.9 million, giving Amuse Labs the financial muscle to expand internationally and operate across the full production and commercial chain.
Based in Las Palmas de Gran Canaria, Amuse Labs is a digital animation studio and production company focused on creating, producing and internationally exploiting children’s content for broadcasters and digital platforms.
Central to its business model is ownership of the intellectual property behind its productions, rather than operating solely as a service provider. Amuse Labs will oversee projects from writing, production and technological development through distribution, licensing and merchandising.
