Victoria Beckham Beauty is bringing a taste of the Italian Riviera to a popular Manhattan coffee shop.
From now through Monday, New York residents and tourists are welcome to step into the world of Portofino ’97 — one of the brand’s signature eau de parfums — inside Caffe Paradiso, located in the Nolita neighborhood. Here, customers can discover the story behind the scent, launched in 2023, while sipping a ’97 Iced Vanilla Bergamot Latte on the “Portofino patio” in the back.
Caffe Portofino Paradiso by Victoria Beckham.
Speaking with WWD, Samantha Wilson, chief brand and communications officer at Victoria Beckham Beauty, said this activation is meant to “reimagine what fragrance discovery could feel like.”
“[We wanted to] create something immersive, emotional and deeply personal,” she continued. “This whole sensory experience is to feel the inspiration and not just smell it.”
