Israeli officials are reportedly furious that a $1.5 million-a-month influence campaign led by Donald Trump’s former campaign manager, Brad Parscale, has failed to halt the collapse in support for Israel among young US conservatives.
Despite millions of dollars spent targeting the MAGA base, shaping social media narratives and influencing artificial intelligence platforms, polling shows that attitudes towards Israel have continued to deteriorate.
The operation aimed to prevent young conservatives from turning against Israel, according to an investigation published by TIME. Publicly presented as a campaign to combat anti-Semitism, its wider strategic purpose was to preserve support for Israel among a section of the US right increasingly critical of Israel and Washington’s involvement in Israel’s regional wars.
Foreign Agents Registration Act filings show that global advertising agency Havas hired Parscale’s firm, Clock Tower X, in September 2025 to conduct the digital campaign on behalf of Israel. The agreement required the firm to produce 100 original pieces of content each month, with at least 80 per cent directed at Generation Z audiences through TikTok, Instagram, YouTube and podcasts.
