The end is here. OnePlus has officially announced that it is shutting down operations in the US and Europe and has detailed what’s happening next.

In a post on its community forums this morning, OnePlus has officially confirmed that it will “conclude new product rollouts in Europe and North America.” In other words, it’s shutting down operations in these regions going forward.

Today, our hearts are undoubtedly heavy and mixed with emotion. As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America.

A notice has appeared informing customers of this change on the OnePlus Store, while products such as OnePlus 15 remain available for purchase. Presumably, products will sell out soon and not be restocked under the operational changes.

In Europe, OnePlus will be replaced on the market by Oppo, but the US has no such replacement on deck. Oppo as a whole is effectively exiting the US with this change.