Sequoia partner Shaun Maguire still remembers the demo that changed his mind on Sable.
An AI sales rep was walking a buyer through a product in English, then smoothly switching into Mandarin and Spanish mid‑conversation. Maguire says it “reminded me of what Stripe did for payments.”
Sable is a less‑than‑year‑old startup building an AI “employee” named Aiden that lives on a company’s website. Aiden can run live product walk‑throughs, and field detailed questions in real time. The company has raised $45 million from Sequoia Capital and 8VC, Fortune learned exclusively. Valor’s Antonio Gracias, HubSpot cofounders Brian Halligan and Dharmesh Shah, and Cognition CEO Scott Wu are among the angels.
Sable CEO Nim Ravid is approaching AI tools from a human angle. The Israeli founder lost friends at the Nova music festival on October 7 and later helped build cross‑community dialogue groups at Harvard while working on efforts to reduce polarization on campus. He says he has spent years thinking about “how to make these models more human.”
Instead of living as a little chat bubble in the corner of the screen, Aiden shows up in a shared online window that looks like a laptop and actually drives the product while the buyer watches and clicks around too. It can see what’s changing on the page by itself and jump in mid‑conversation, which Ravid argues feels more like a good human sales engineer walking a customer through a demo than a script‑following bot.
