BrilliA Incorporated Sponsors Celebrity Pickleball Tournament in Vietnam to Expand its Diana Brand Presence
Sponsorship highlights Diana brand as pickleball participation accelerates across Southeast Asia
BrilliA Incorporated (NYSE American: BRIA) (“BrilliA” or the “Company”) today announced its sponsorship of a celebrity pickleball tournament hosted at the famous Ho Tram resort in Vietnam, showcasing its Diana footwear and apparel brand while expanding its presence in one of Southeast Asia’s fastest-growing sports market. The Mr & Miss Pickleball Vietnam 2026 tournament, held July 9-10, brought together competitive and recreational players from across the region and provided BrilliA with an opportunity to engage directly with Vietnam’s rapidly growing pickleball community.
Pickleball continues to experience rapid growth throughout Asia, with Vietnam, Malaysia, and Singapore emerging as leading markets. Rising participation, increasing investment in dedicated courts, expanding tournament calendars and growing consumer interest have created attractive opportunities for brands focused on pickleball apparel, footwear and accessories.
“Vietnam represents one of the most exciting pickleball markets in Southeast Asia, and we believe the sport is still in its early stages of long-term growth,” said Kendrew Hartanto, CEO of BrilliA. “Our sponsorship of this tournament reflects our strategy of building the Diana brand through direct engagement with players and the broader pickleball community. We see significant opportunities to expand our presence alongside the continued growth of the sport throughout the region.”
