No queues, no waiting, no staff. In Lisbon, this parapharmacy only contains the products for sale inside.

There is no one to serve customers at this innovative pharma sector vendor, designed to allow pharmacists to focus on specialist duties, located in the Parque das Nações area.

"More and more, we are investing in solutions that allow us to keep pharmacists and the professionals we have focused on the clinical side, and to reduce the time they spend on purely commercial tasks," explained pharmacist Catarina Dias, who runs Pharma&Go.

"It is a parapharmacy, and what we have tried to bring here is everything people can buy on their own, on any day of the week, at any hour of the day. The project responds to what people are looking for in terms of convenience and practicality," she told Euronews.

The purchasing process may seem strange at first, but it is, in fact, simple.