Members of SANTOS BRAVOS / Courtesy of HYBE Latin America
HYBE is bringing one of K-pop's most recognizable fan engagement strategies to Latin pop, with rookie group SANTOS BRAVOS launching its first Korean-style original variety series in a bid to deepen its connection with audiences.
The five-member group released the first episode of "iVAMOS, BRAVOS!" on Tuesday through its official YouTube channel and Spotify video podcast.
The nine-episode Spanish-language series, produced by HYBE Latin America, is the company's first original variety program created specifically for the Latin American market.
New episodes will be released every Wednesday at 9 a.m.
