Jul 16, 2026 – 4.00pmWorld Cup fever has delivered a kick to sporting goods retailers such as Decathlon and Rebel Sport, but it has done little to stem a broader slowdown in consumer spending, with end-of-financial-year sales failing to generate as much enthusiasm as in previous years.Decathlon Australia chief executive Danny Sekulich said sales of balls and jerseys had jumped during the FIFA World Cup, with revenue from those categories increasing by 50 per cent compared with the same period last year.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
World Cup a rare bright spot for retailers as sales slump
Decathlon ball and jersey sales increased 50 per cent during the FIFA World Cup and Portugal jerseys sold out two weeks before the team played a game.
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