TL;DRApple raised AppleCare+ monthly prices by 50 cents for Macs and iPads, extending the wave of memory shortage price increases to services.
Apple has raised the monthly cost of AppleCare+ subscriptions by 50 cents for Macs and iPads, Bloomberg reported on Tuesday, extending a wave of price increases that has already hit the company’s hardware lineup. Annual plans went up by five dollars. The increases apply only to new sign-ups, meaning existing subscribers will keep their current rates.
Under the updated pricing, a monthly AppleCare+ plan for a 13-inch MacBook Air rose from roughly seven dollars and 50 cents to roughly eight dollars, while the annual equivalent went from roughly $75 to $80. The change is modest on its own but follows a pattern that has been accelerating since Tim Cook warned in June that price increases were “unavoidable” because of the global memory chip shortage.
Last month, Apple raised prices on iPads, Macs, Vision Pro headsets, HomePod speakers, and Apple TV set-top boxes, with some products climbing by hundreds of dollars. The $599 Mac Mini was discontinued entirely earlier this year after DRAM costs made its price point unsustainable. Apple is expected to raise iPhone prices as well when it rolls out new models in September, which would bring the increases to its largest revenue source.
