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By Gerald ImrayAmazon said on Wednesday that the technology company will launch its new satellite internet service Amazon Leo in South Africa in 2027, seemingly pushing ahead of Elon Musk’s rival Starlink to win business in Africa’s most advanced economy.Amazon, which was founded by Jeff Bezos, said that it would partner with South African internet provider Herotel to launch a new service in the country of 62-million people. Amazon said that it was its first satellite internet agreement on the African continent.No financial details were initially disclosed.Amazon’s announcement follows Musk’s bitter criticism of the government in his country of birth. The world’s richest man has said that South African regulations have prevented him from launching Starlink due to “racist” laws.He was referring to South Africa’s BEE policies, which require foreign companies operating in the communications sector to give a minority share of their local entities to black or other non-white owners in order to acquire a licence.The regulations are meant to provide opportunities that were denied non-white people under the country’s apartheid system.The government has backed the Amazon deal, with communications & digital technologies minister Solly Malatsi joining Amazon and Herotel representatives to announce the agreement.Amazon launched its first low-orbit internet satellites last year and said it has more than 390 operational.Starlink’s first operational satellites were launched in 2019 and it now has more than 10,000 in orbit. Starlink’s satellite internet has launched in about two dozen other African countries, but Musk has refused to follow BEE laws.Amazon said the South African deal was the start of its effort to roll out across Africa, where it would also partner with Vanu, a Lexington, Massachusetts-based company specialising in mobile internet in developing countries.There is a large potential market for satellite internet in Africa, a continent of more than 1.5-billion people where many live in rural and other areas without fixed internet connections.Amazon Leo, which was previously called Project Kuiper, has already signed deals to launch in Thailand, Kazakhstan, Australia, Argentina, Brazil, Chile, Colombia, Ecuador, Peru and Uruguay, according to announcements from the company and local operators it’s teaming up with.Starlink, though, is well ahead and said it is now operating in more than 160 countries.
