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Parent company Oppo is consolidating OnePlus and Realme into its core brand by bringing ColorOS to all of their devices.
Jul 15, 2026 13:38 EDT
In the good old days, OnePlus gained a reputation in the smartphone market for its affordable yet powerful devices. At one point, the brand was even called a flagship killer. However, OnePlus is now leaving the U.S. and EU markets and might even shut down its entire operations in the rest of the world.
According to a report by Bloomberg, citing people familiar with the matter, OnePlus will cease its operations in the United States and Europe as soon as this week. Parent company Oppo is reportedly undergoing a major restructuring, and pulling OnePlus out of the U.S. and European markets is part of that plan.
