Scepticism hits you quicker than an Andy Roddick serve when you hear Sir Andy Murray has a new YouTube channel.
Together with brother Jamie, Andy launched “The Set” during the week before Wimbledon, when they cannily collaborated with social media megastar KSI for the first video.
So far, so Gen Z. Partnering with a YouTube behemoth, who has 18.6m subscribers on his channel, was a sign the Murrays “get it”, although in reality that is down to Prodigy Studios, their production team also behind channels featuring ex-cricketer Kevin Pietersen and golfer Ian Poulter.
Nevertheless, savvy producers are only as good as their presenters, and this was a bold step for the Murrays, particularly after Andy criticised traditional tennis coverage.
“I just have always found tennis commentary and coverage to be quite down the middle. I don’t necessarily find it that interesting or that insightful,” he told The Telegraph.
