Loren Mack brings more than two decades of executive leadership experience helping build some of the world's leading combat sports brands including One Championship, the UFC, and the PFL. Picture: Supplied
World-renowned combat sports communications executive Loren Mack has joined BKB: Bare Knuckle Boxing and is excited about the opportunity to continue uncovering and showcasing Africa's deep pool of talent on the global stage.
In a press release issued on Wednesday, it was confirmed that "veteran global sports executive Loren Mack has joined BKB: Bare Knuckle Boxing, the world's largest bare-knuckle boxing organisation, as Chief Marketing Officer and Executive Vice President of Strategy, further strengthening the organisation's executive leadership team as it continues its rapid global expansion."
Mack will oversee BKB's global brand strategy, audience and content growth, broadcast and streaming marketing, live-event demand generation, and the marketing strategy supporting the organisation's sponsorship and partnership portfolio.
The American executive has established himself as a leader in the communications industry, having worked for and helped guide some of the world's most prominent MMA promotions, including ONE Championship, the Ultimate Fighting Championship (UFC) and the Professional Fighters League (PFL).
