With structural inefficiencies limiting the monetisation potential of African micro-creators, product builder Osho Temitayo Michael is using no-code systems and real-time data verification to build a structured marketplace for brand–creator collaboration.
Africa’s creator economy is growing at one of the fastest rates globally, driven by increasing internet penetration, mobile-first content consumption, and the rise of micro-influencers across platforms such as TikTok, Instagram, and YouTube.
However, beneath this rapid expansion lies a structural problem that continues to limit monetisation efficiency: the ecosystem is still largely informal.
Brand partnerships are frequently initiated through direct messages. Creator vetting is often based on screenshots of analytics or self-reported engagement metrics.
Campaign execution is fragmented across WhatsApp chats, spreadsheets, and ad-hoc negotiation threads.
