The spot starts with a serious, documentary-style tone to ask tough questions about AI. Can it be trusted? Will it benefit the majority of people? Negative prompts eventually give way to more hopeful ones (“Can AI help me be a better mom?), a stuttering soundtrack shifts to something more flowing, and the spot ends with: “There’s hope in hard questions. Keep thinking.”
Eternal credit to Anthropic for its willingness to tackle the big picture head on; there aren’t many corporations that are that daring. But the premise is a misfire. Though the term “AI” is on the tips of everyone’s tongues, it’s not what drives the average person’s day. Memo to tech companies worldwide: Your customers are interested in solutions to their problems, not yours.Today’s tech news follows. —Andrew NuscaP.S. A far better spot about AI, you ask? Google’s “Hey Mom” ad from 2019.
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IBM shares fall 25% as it misses Q2 revenue estimatesIBM CEO Arvind Krishna looks on as U.S. President Donald Trump signs an executive order in the Oval Office of the White House in Washington, DC, on June 22, 2026. Mandel Ngan/AFP/Getty Images
Tough sledding for IBM this week after the company reported its second quarter earnings.
