Google DeepMind CEO Demis Hassabis calls for creation of AI standards body

Artificial intelligence pioneer Demis Hassabis today called for the creation of a standards body focused on regulating frontier models.

Hassabis, chief executive of Google DeepMind, proposed in a Substack essay that the U.S. should lead the effort. Axios reported that the executive has held talks about the initiative with the White House, European officials and competing AI labs. Hassabis told the publication that he hopes to launch the body by year’s end.

The plan is to have the organization create benchmarks for measuring AI risks. Those benchmarks, Hassabis wrote, would evaluate frontier models’ capabilities in sensitive areas such as cybersecurity and biology research. He added that the evaluations should also detect deceptive AI models.

“Specific agentic AI tests could look for attempts to bypass safety guardrails or signs of deception, and ensure best practices, such as digitally watermarking AI-generated images and generating human-readable output tokens to understand model reasoning,” Hassabis wrote.