Jul 15, 2026 – 5.00amConventional business wisdom says companies should sell off non-core assets and focus on what they do best.Jules Pemberton’s NRW Holdings took a different approach, expanding beyond its roots as a services contractor for Western Australia’s vast and highly lucrative mining industry.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Mark WembridgeResources reporterMark Wembridge covers resource companies for The Australian Financial Review, based in Perth. He formerly worked for the Financial Times in London and Hong Kong.Fetching latest articles
How this CEO ignored conventional wisdom to build a $3.5b powerhouse
Jules Pemberton, a former windsurfing champion, has overseen the rapid growth of West Australian contractor NRW Holdings. Just don’t mention “Home and Away”.









