Meta is pushing advertisers to hand their campaigns to its AI. A Business Insider investigation found the tools spitting out gibberish copy, mangled limbs and products that no longer look like the products. Meta’s reply, in effect: that’s your problem.
Meta wants brands to let its AI build their ads. A Business Insider investigation shows what that looks like in practice, and it is not pretty.
Business Insider spoke with eight advertisers and agency executives. All said that cleaning up after Meta’s AI had become routine. The tools, they said, are clunky, and they generate misrepresentations and outright absurdities.
Twisted limbs, garbled text, the wrong product
The examples are vivid. Meta suggested turning a client’s pyjama dress into a shirt and trousers, ads consultant Jessica Gleim told BI. For a women’s networking group in Montana, Meta’s bright idea was to add men.
