Elvis Duran, one of terrestrial radio’s biggest talk-show hosts, has formed a new partnership to develop, produce and monetize creators’ video podcasts — providing what he claims are Hollywood-level production facilities in New York City.
Duran already oversees a slate of more than a dozen podcasts under the Elvis Duran Podcast Network, which is operated by iHeartMedia. The company is home to “Elvis Duran and the Morning Show,” which has aired on iHeart’s Z100 station for more than three decades and is syndicated nationwide.
But Duran says the time is ripe for a new approach to producing podcasts and vodcasts. “We are seeing the need for a different level of production quality for new video podcasts,” he told Variety.
Duran is one of the partners behind Podrophenia, touted as a “next-generation podcast, vodcast and creator development company.” The venture brings together the Elvis Duran Group; Looking4Larry, a creative marketing agency co-founded by WWE personality Paul Heyman and producer Mitchell Stuart; and production company MCM Studios, headed by Michael Canzoniero.
“We felt there had to be a place to take our talent for these shows,” Duran said. “You need more than a microphone and booth” to make a breakthrough podcast show today.
