There is no dearth of options in the market for new parents looking to buy diapers for their babies.

While some prioritise comfort, others may look for ease of wearing and wetness absorption.

Some others may choose based on the price point.

While they browse through various diaper brands, many of them may not know that some of the competing brands are actually produced by the same contract manufacturer—Swara Baby Products.

What’s more, these brands are indirectly linked to the retail company FirstCry.