In the world of creators, authenticity reins supreme. A genuine connection to a topic or concept can be the difference between a show or channel that resonates with audiences — or one that viewers will pass by.
That’s true for creator content on YouTube, and it’s increasingly true for branded content too.
Colin Rosenblum and Samir Chaudry know a thing or two about that. As the hosts of The Colin and Samir Show, they cover the ins and outs of creators and the creator economy every week.
Now, for their latest project, they are bringing a dose of what they talk on their show to life in a tangible way, via a partnership with the automotive brand Lexus.
The duo will host Colin & Samir Start Over, a series that sees them traveling across the country in the Lexus GX 550 and Lexus RZ 550e, reconnecting with the outdoors, and trying new things to inspire their creativity.
