LONDON, July 14, 2026 /PRNewswire/ -- Velo, the leading nicotine pouch brand in Europe*** made for true originals, today launches "Echoes of Tomorrowland" - a global network of live events and synchronised livestreams that bring the magic of Tomorrowland to fans around the world.
With many fans unable to attend Tomorrowland in person, Velo is bringing the festival's energy, culture, and community beyond the borders of Belgium. Through connected "Echo" events in Ibiza and others – featuring live stages, synchronised streams, and DJ sets – "Echoes of Tomorrowland" creates a unique space and opportunity for dance music fans to fully express themselves and experience something new together.
The main "Echo" will see Velo taking over the Tomorrowland Store in Ibiza for one night only (Friday 17th July). Recreating the vibrant atmosphere of the main stage in Belgium, the event will feature a live set from DJ headliner, Korolova, alongside a real-time broadcast from Tomorrowland. Fans in Ibiza can sign up to attend* via this link, or via a QR code at the door on the night.
The campaign is backed by new research** that highlights the growing need for shared experiences. Almost two in five adults (39%) say building meaningful connections has become harder with age. This is driven by a range of factors, including difficulty in finding people with the same interests (28%), feeling awkward (27%) fear of rejection (24%), and a fear of being judged (21%).Velo and Tomorrowland believe the antidote to this isolation lies on the dancefloor. Electronic music remains one of the most powerful tools for breaking down walls and uniting communities; when the beat drops, self-consciousness fades, and genuine friendships are born.The new research** further backs this up, with almost a third (30%) saying the dancefloor is where they feel most able to show up as their authentic selves and "dance like nobody's watching". This leads to meaningful connections, with 27% of 25-35 year olds agreeing that friendships made at live music or cultural events are more genuine than those formed in other social settings.
