For most MSMEs, adopting AI isn't about chasing the latest technology trend - it’s a strategic advantage that assists them in solving everyday business using limited resources.

At the Google Gemini MSME Sparks 2026 session, May Kim, Applied AI Specialist Customer Engineer, Google Cloud JAPAC, demonstrated how businesses can now build intelligent customer agents in under an hour using Gemini Enterprise for Customer Experience - without writing a single line of code.

Be it automating customer query responses after business hours, tracking orders, managing returns or qualifying leads, AI agents can help small businesses leap over structural and organizational barriers, and deliver enterprise-grade customer experiences with lean teams.

The session reflected a broader shift in enterprise AI.

According to Google Cloud, nearly 75% of its customers are already using its AI products, with its models processing more than 16 billion tokens per minute through customer APIs in 2026.