Legendary Entertainment‘s first theme park attraction, “Kong x Godzilla” at Lotte World in Seoul, opens July 24, marking the studio’s entry into location-based entertainment after several years of development on the project.
“It was a big priority for me when I joined Legendary nine years ago,” James Ngo, Legendary’s executive VP of franchise management, tells Variety. “These types of deals take a long time to do, and construction also takes a long time as a process, so I immediately started trying to get Legendary into the space.”
“This is the right time in the franchise for us to bring these major experiential projects to the fans so that they can experience it in real life,” Ngo adds. “We’re going into our sixth movie next year; we have a TV show. So the franchise is kind of at its apex right now in terms of all the different media projects.”
The MonsterVerse has generated more than $2.5 billion at the global box office across five feature films, including “Godzilla,” “Kong: Skull Island,” “Godzilla: King of the Monsters,” “Godzilla vs. Kong” and “Godzilla x Kong: The New Empire.” A sixth installment, “Godzilla x Kong: Supernova,” hits theaters in March 2027. The franchise’s Apple TV series, “Monarch: Legacy of Monsters,” is now in its second season.
