Most AI image experiments fail for a boring reason: the prompt is treated as a one-off sentence instead of a reusable specification.

A reliable image workflow is closer to a small build system. It separates the parts that should stay stable from the parts that change between runs, records what produced each result, and gives reviewers something concrete to compare.

This post describes a lightweight approach that works for product screenshots, article covers, social cards, diagrams, and campaign variants.

1. Start with a prompt contract

Before writing prose, define the fields your workflow actually needs: