Microsoft’s Satya Nadella says every firm using AI is paying for it twice, once in cash, and once in the secrets it hands over to make the thing useful. He calls it the Reverse Information Paradox. He also runs the company that helped build the trap.
Satya Nadella has a warning for everyone buying AI. You are paying for it twice. And the second payment is your crown jewels.
In a long essay on X that drew 10 million views, the Microsoft chief laid out an idea he calls the Reverse Information Paradox. It is sharp, a little wonky, and more than a little awkward coming from him.
Pay once in cash, once in secrets
The name is a riff on the Nobel economist Kenneth Arrow. Arrow’s original paradox was the seller’s problem. To sell information, you often have to reveal it, and once it is revealed, why would anyone pay?
