Spain's coaching royalty took center stage on Monday as Xabi Alonso demanded a fierce "hunger" for victory at Chelsea, while Andoni Iraola promised intense, vertical football to restore the "magic" at Anfield. Photo: AFP

Xabi Alonso urged Chelsea to develop a “hunger” for victory in his first press conference as Blues boss at Stamford Bridge on Monday.

Alonso, 44-year old, also shared his opinions on the ongoing Fifa World Cup and his memories from his own involvement in Spain's triumph in 2010. The former Real Madrid manager fought shy of discussing specific targets for Chelsea in his first season in charge in west London but said European qualification was an aim.

“For sure that's a goal,” he said.

“But to reach that goal, you need to do many right things, and to be part of that process, how do we want to play? How do we want to see ourselves? How do we want to approach a game wherever we go?