Mythical, the entertainment company founded by top YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal, promoted Jacob Moncrief to president, overseeing all aspects of the business.
Moncrief, who most recently served as chief operating officer, will lead the Mythical business as the company continues to expand across content, commerce, partnerships and distribution. He assumes the role with the recent departure of former Mythical president Brian Flanagan after nearly a decade. Flanagan last month announced that he is forming a technology and business intelligence company serving the creator economy.
“Jacob has played an integral role in helping Mythical become the company it is today,” Rhett & Link said in a joint statement. “What makes him such a strong leader is that he understands both the business and the creative side of what we do. He’s helped us grow in meaningful ways while protecting the culture and independence that matter most to us. We couldn’t be more excited to have him leading the company into its next chapter.”
Moncrief first joined Mythical in 2017, spending nearly five years at the company, most recently serving as SVP of production and operations. In 2021, he served as general manager of Will Smith and Jada Pinkett Smith’s Westbrook Media, where he oversaw production and business operations across a slate of unscripted, digital and branded content projects including Post Malone’s “Twelve Carat Toothache: A VR Experience” for Meta, “Class of ’88” for Audible, “Exposure: for Samsung and Hulu, and “Off Thee Leash With Megan Thee Stallion” for Snapchat.
