Mexico’s forward #16 Julian Quinones celebrates scoring his team’s first goal during the 2026 World Cup Group A football match between Mexico and South Africa at the Mexico City Stadium in Mexico City on June 11, 2026. (Photo by CARL DE SOUZA / AFP)
By Adegboyega Adeleye
The FIFA World Cup has long served as football’s biggest shop window, with standout performances often leading to blockbuster transfers and soaring market values. From James Rodríguez in 2014 to Enzo Fernández in 2022, the tournament has repeatedly changed careers.
At the 2026 World Cup, several players have once again used the global stage to boost their reputations.
According to Transfermarkt’s Ben Littlemore on the BBC World Service podcast More than the Score, clubs already scout these players extensively, but strong World Cup performances can significantly increase their value and fast-track moves to bigger clubs.
