Millions of personalised shopping interactions and a customer completing a R1 500 grocery order in just 15 seconds highlight the growing role of artificial intelligence in South African retail.
Artificial intelligence is rapidly changing the way South Africans shop for groceries, with Shoprite's AI powered shopping assistant Pixie already becoming one of the retailer's fastest adopted digital innovations.
Just three months after its launch in April 2026, the retail giant said that Pixie is now used by 98% of Sixty60 Xtra Savings Plus members, highlighting strong consumer demand for personalised shopping experiences that simplify everyday tasks.
Available exclusively to Xtra Savings Plus members, Pixie's Smart Basket learns customers' shopping habits, predicts what they are likely to need next and recommends products that can be added to a basket with a simple swipe.
The technology has already helped customers add more than four million products to their grocery baskets while also contributing to higher average order values for the retailer.
