Brazil's tourism board Embratur is scaling up Afro-tourism, joining the Black Travel Alliance to court Black travelers, especially in the United States.
Brazil · Travel
Key Facts
— Brazil’s tourism board Embratur is making Afro-tourism a central pillar of how it sells the country abroad.
— In May 2026 it joined the Black Travel Alliance, a major international network focused on Black travelers.
— The United States, with its large and high-spending Black travel market, is a priority target.
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