Brazil's new betting ad rules take effect July 17 just as World Cup wagering booms, with operators projected to clear billions during the tournament.
Regulation
Key Facts
—The timing. New rules for Brazil betting ads take effect July 17, mid-way through a World Cup that has supercharged wagering.
—The tournament haul. Operators are projected to clear about R$10.85 billion ($2.1bn) in net gaming revenue over the two-month World Cup window.
—The surge. Monthly visits to betting sites are forecast to jump from about 2 billion to 4.2 billion in July, a 74 percent rise.
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