Social media can make a song go viral — even push it up the pop charts — seemingly overnight. Perhaps it's not surprising that some influencers are being paid to promote music without disclosing it.
Though some influencers largely seem like regular people sharing their love of music, the content they're making can sometimes be a form of hidden advertising.
Illustration for NPR by Jackie Lay
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Illustration for NPR by Jackie Lay
Do indie darlings like Sombr and Geese owe their success to TikTok "trend simulations"? The question has sent shockwaves through…
Music has never been more essential for brand success — or more legally complex to use.
I asked marketing executives and digital strategists working across the industry right now what they think artists are missing.
“When you're scrolling, chances are most of the things you're seeing are actually stealth paid advertisements,” said Lane Brown…
Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry…
O que parece espontâneo muitas vezes reúne escolhas estratégicas e características que favorecem a conexão com a audiência
