Built into the Woolworths app, the AI powered My Woolies Chef tool helps customers answer one of the most common daily questions, “What’s for dinner tonight?"
Woolworths is strengthening its digital retail ecosystem with My Woolies Chef, an AI-powered food assistant designed to simplify meal planning and enhance the customer shopping experience.
Built into the Woolworths app, the tool helps customers answer a common daily question, “What’s for dinner tonight?”, while creating a more connected journey from meal inspiration to shopping.
Powered by AI and drawing from the Woolworths TASTE recipe archive that spans over 20 years, My Woolies Chef allows customers to use simple prompts to receive personalised recipe suggestions based on available ingredients, preferences, household needs or occasions.
Once customers have chosen a recipe, they can move from inspiration to an automatically linked shopping basket on Woolies DASH.
