HYBE Chairman Bang Si-hyuk / Korea Times photo by Kang Ye-jin
HYBE Chairman Bang Si-hyuk has drawn attention after photographs purportedly showing him shopping in Seoul’s Seongsu neighborhood circulated online.
The images offered an unusual glimpse into Bang’s private life, which last attracted widespread attention in 2024 when he was spotted in Beverly Hills with livestreamer Juice Seyeon.
Two photographs accompanied by an eyewitness account spread across online communities and social media Sunday. The images, reportedly first uploaded by a Chinese internet user to a Chinese social media platform, showed Bang walking along a street in Seongsu and browsing products inside a boutique.
One detail quickly caught the attention of online observers: A keychain attached to his shoulder bag appeared to feature merchandise from CORTIS, a rookie boy band under HYBE subsidiary BigHit Music.
