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New Funding Model has shifted universities to businesses.[iStockphoto]
There was a time when a university was the last institution expected to advertise itself. It was a sanctuary of ideas. A place where knowledge was pursued for its own sake, where professors worried about research grants rather than student numbers, and where lecture halls (not marketing departments) defined a university's reputation.
Today, that world is quietly disappearing.
The New Funding Model has performed an astonishing miracle. It has transformed lecturers into sales representatives, professors into brand ambassadors, and universities into desperate businesses chasing customers before the end of the financial year.
