PremiumTom RaynelMultimedia Business Reporter·NZ Herald·12 Jul, 2026 08:59 PM5 mins to read‌Sarah and Will Kirkland, co-founders of Elm Lab, were inspired to start the business after a personal experience with their son, Charlie.Sarah Kirkland, co-founder of Elm Lab, talks to Tom Raynel about the personal experience which inspired the business, and her plans to grow.

Every Monday, we interview a small-business owner. This is now a regular feature of NZME’s editorial campaign, On The Up, showcasing uplifting stories