Jul 13, 2026 – 5.00amIn 1992, The Australian Financial Review declared the Gold Coast was facing a midlife crisis, and was at risk of being stuck with the reputation of a resort city and developer’s paradise it had cemented in the decades before.“In some ways the Gold Coast has been oversold, in the old image. We have to change people’s perceptions for the better,” the city’s chief marketer told this masthead at the time.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Brittney LevinsonQueensland reporterBrittney Levinson is The Australian Financial Review’s Queensland reporter, based in Brisbane.Fetching latest articles
Decades after its midlife crisis, Gold Coast is again at a crossroads
The city’s leaders have a clear vision for its future – one of innovation, growth and diversification – but that requires investment.
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