I have many thoughts about the Tata Sierra EV and its mechanical performance. But let me first ask you: Would you solely buy a car for its audio system?
You see, the Tata Sierra has a 12-speaker JBL Black audio system. A speaker is even built into the central element of the dashboard. And the system supports Dolby Atmos. In fact, many mass market cars nowadays support the cinematic multi-track audio system from the British sound engineering firm. Mahindra, the Maruti-Suzuki Victoris and other premium SUVs from Tata Motors themselves, including the internal combustion engine variants of the Sierra, all boast of the immersive spatial audio technology.The problem, however, is that while the Dolby Atmos does improve audio playback to an extent with post-processing, it works best with music or audio tracks recorded or remastered with the system in mind. In vehicles, until now, Dolby Atmos was pretty much a marketing slogan; it was there, but to experience it, you had to play the built-in demo tracks. And how many times can one even hear the sounds of the jungle video, as amazing as they are?
Until now.The Sierra EV changes that because it also supports Apple Music Spatial Audio, which are songs either recorded or remastered with Dolby Atmos. When I found out about that at the launch, I was rather keen to try it out, and oh boy, was that an amazing experience. Tata Sierra EV | Kushan Mitra | ThePrint
