Whitney Hand was in her laundry room when she heard her daughter scream from the kitchen.

“It was a sound I’d never heard her make before, and she just kept screaming, ‘Mom!,’ so I went in there, and I didn’t really understand what was going on at first, but she was clearly in a ton of pain,” said Hand, who lives in Atlanta.

Hand quickly realized what happened: Her fifth-grader had put a NeeDoh toy, a viral gel-filled sensory toy, in the microwave to soften it — something the toymaker explicitly warns against.

When she took the NeeDoh SplootSplat toy out of the microwave, it exploded, sending the scalding hot liquid inside the toy onto her face and arm.

“It’s so viscous, it’s like glue, and so for it to be boiling hot and on her skin, I started to try to wipe it off, but it was pulling her skin off with it,” Hand said.