"Think outside the box!"
Great advice. Incredibly helpful. One small problem: nobody knows where the box is.
What even is creativity, anyway?
Before we get to boxes and closed worlds and all that fun stuff, let's settle on what creativity actually means, because "be creative" is about as actionable as "be taller."
Creativity is when two things are both high at the same time: originality and usefulness. That's it. Something no one's ever seen before and something that actually works. Just weird? Not creative. Just useful? Also, not creative, that's just engineering. Both? That's the good stuff.
