For nearly two decades, entrepreneur Abidemi Rasheed has built a reputation around one principle: Nigerian parents should never have to compromise on quality when it comes to their children.
As the founder of Babies N’ Stuffs, one of Nigeria’s growing baby retail brands, Abidemi, who is popularly called Abby, has spent years sourcing premium baby products from the United States, Europe, Dubai and other global markets, earning the trust of thousands of parents who value safety and quality over price.
Now, the entrepreneur is setting her sights on a much bigger ambition: transforming parenting commerce in Nigeria through local manufacturing.
Speaking during the unveiling of the company’s store at Riverview Estate, OPIC, Ogun State, Rasheed revealed that while over 90 per cent of the products sold by Babies N’ Stuffs are imported today, her long-term vision is to manufacture world-class baby products in Nigeria.
“One day, Babies N’ Stuffs will not just sell what other countries make. We will proudly make our own in Nigeria,” she said.
