Last year Ahrefs raised prices on small teams by 81% (SpendHound tracked it). Semrush Pro sits at $139.95 a month. And here's what those subscriptions buy you: a dashboard on top of SERP data they purchase wholesale.
The same data is sitting behind pay-as-you-go APIs. DataForSEO charges cents per SERP pull. My real deployment tracks 570 keywords across 5 sites, updated daily, plus weekly local map grids and brand-SERP checks. Total API bill: $3.55 a month. The other $136 is the dashboard.
So I built the dashboard.
What it does
SEO Command Center is a self-hosted SEO platform. MIT licensed. It covers the stack a solo operator or small agency pays three subscriptions for:
