Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorJul 12, 2026 – 5.00amMargot Balch has a proposition. “Go and look at a woman’s lingerie drawer,” she says. “I guarantee you she will have one or two workhorse bras, and the rest she barely wears.”Balch is the co-founder of The One Two, a fashion start-up that aims to solve one significant problem: bra fitting.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Fetching latest articles
They couldn’t find bras that fitted. They spent seven years making one
Meet the former management consultants who channelled their problem-solving skills into a challenge close to home.
133 words~1 min read
