I don’t know what the world record is for killing bad AI features quickly, but this has to be a competitor. On Tuesday, July 7, Meta released an AI photo generation feature that pulled face data from any public Instagram account by default. It made it to Friday—a little over three days in operation by my count. The model tied to the feature, Muse Image, is still available. Muse Image is the first Image Generator released by Meta’s Superintelligence Labs, and the blog post announcing it calls it, “the creative partner that knows your world, making it easy to turn your ideas into high-quality visuals that you can download and share anywhere, including directly to your feed, story, or chat.” However, the blog post now has an update, added Friday: “Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference. Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.” The showbiz performers’ union, SAG-AFTRA, captured the popular mood pretty well with its Friday statement on this feature: “Anything other than a clear and conspicuous OPT-IN for these types of uses of Instagram users’ images is unacceptable, and an utter miscalculation of public sentiment regarding the obvious dangers and harms inherent in such use,” the blunt statement reads.